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"Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket
Acquisto del libro
Absolut book : the absolut vodka advertising story, Richard W. Lewis
- Lingua
- Pubblicato
- 1996
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Richard W. Lewis
- Editore
- Journey Editions
- Pubblicato
- 1996
- Formato
- In brossura
- Pagine
- 274
- ISBN10
- 1885203292
- ISBN13
- 9781885203298
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Arte, Fotografia, Design, Marketing & Vendite, Alcol
- Valutazione
- 4,1 su 5
- Descrizione
- "Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket