Marketing Plans

Autori

• Malcolm McDonald

Parametri

• 162 pagine
• 6 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.

Lingua: Inglese

Pubblicato: 2012

(In brossura)