Parametri
- 256pagine
- 9 ore di lettura
Maggiori informazioni sul libro
We were all taught the fundamentals of writing wellin school. But how do we write effectivelyin today's hyper-interactive world? When The Elements of Styleand On Writing Wellwere published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasise value for readers Make responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.
Acquisto del libro
Writing for Busy Readers, Todd Rogers
- Lingua
- Pubblicato
- 2024
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- Writing for Busy Readers
- Lingua
- Inglese
- Autori
- Todd Rogers
- Editore
- Scribe Publications
- Pubblicato
- 2024
- Formato
- In brossura
- Pagine
- 256
- ISBN10
- 1914484452
- ISBN13
- 9781914484452
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Temi psicologici, Scrittura, Comunicazione
- Valutazione
- 3,8 su 5
- Descrizione
- We were all taught the fundamentals of writing wellin school. But how do we write effectivelyin today's hyper-interactive world? When The Elements of Styleand On Writing Wellwere published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasise value for readers Make responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.