Contemporary Strategy Analysis

Text Edition - Ninth Edition

Autori

• Robert M. Grant

Parametri

• 480 pagine
• 17 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Saggistica
• Scuola

Maggiori informazioni sul libro

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

Lingua: Inglese

Pubblicato: 2015

(In brossura)