Esaurito
Parametri
- 272pagine
- 10 ore di lettura
Maggiori informazioni sul libro
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Acquisto del libro
Selling the Invisible, Harry Beckwith
- Lingua
- Pubblicato
- 2012
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Selling the Invisible
- Lingua
- Inglese
- Autori
- Harry Beckwith
- Editore
- Grand Central Publishing
- Pubblicato
- 2012
- Formato
- In brossura
- Pagine
- 272
- ISBN10
- 0446672319
- ISBN13
- 9780446672313
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Auto-aiuto, Temi psicologici, Psicologia, Marketing & Vendite, Marketing e PR, Imprenditoria, Comunicazione
- Prima pubblicazione
- 1997
- Titolo originale
- Selling the Invisible
- Valutazione
- 3,95 su 5
- Descrizione
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.