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Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
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Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.
Acquisto del libro
Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, Paul Smith
- Lingua
- Pubblicato
- 2012
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- (Copertina rigida)
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- Titolo
- Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
- Lingua
- Inglese
- Autori
- Paul Smith
- Editore
- Amacom
- Pubblicato
- 2012
- Formato
- Copertina rigida
- ISBN10
- 0814420303
- ISBN13
- 9780814420300
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Crescita personale, Gestione & HR, Leadership, Scrittura, Comunicazione
- Valutazione
- 3,8 su 5
- Descrizione
- Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.