Living Brands

Autori

• Chris Farmer

Parametri

• 268 pagine
• 10 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book that will make you think about brands a little differently

Lingua: Inglese

Pubblicato: 2022

(In brossura)