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  • 190pagine
  • 7 ore di lettura

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In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.

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Pay Attention!, Cassandra M. Bailey, Dana M. Schmidt

Lingua
Pubblicato
2022
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Metodi di pagamento

Titolo
Pay Attention!
Lingua
Inglese
Pubblicato
2022
Formato
In brossura
Pagine
190
ISBN10
1637422644
ISBN13
9781637422649
Serie
Descrizione
In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.