How to Change

Autori

• Katy Milkman

Parametri

• Auto-aiuto
• Business & Management
• Commercio
• Saggistica
• Temi psicologici

Maggiori informazioni sul libro

Award-winning Wharton Professor and Choiceology podcast host Katy Milkman has dedicated her career to studying behavior change. In this groundbreaking work, she reveals a proven path to help you reach your goals, with a foreword by psychologist Angela Duckworth, author of Grit. You've likely encountered advice to set audacious goals, foster good habits, and create social support. However, if you've tried to change behaviors—like boosting exercise or healthy eating—only to find yourself still falling short, you're not alone. Milkman explains why many of us struggle: our strategies often miss the mark. True change occurs when you identify the barriers to your success and tailor your solutions accordingly. For instance, if you find exercise daunting, merely downloading a goal-setting app may not suffice. Instead, transforming workouts into enjoyable experiences can make all the difference. Drawing on her original research and insights from renowned scientists, Milkman presents an innovative approach to change. Through case studies and engaging stories, she illustrates how to identify and overcome obstacles. This book teaches you the importance of timing, how to leverage temptation and inertia, and the power of giving advice—even when you're facing challenges yourself. Whether you're a manager, coach, or simply seeking personal change, this science-based blueprint offers invaluable guidance for achieving your goals.

Lingua: Inglese

Pubblicato: 2021

(In brossura)