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This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.
Acquisto del libro
The Economics of Digital Shopping in Central and Eastern Europe, Barbara Grabiwoda, Bogdan Mroz
- Lingua
- Pubblicato
- 2022
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- (In brossura)
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- Titolo
- The Economics of Digital Shopping in Central and Eastern Europe
- Lingua
- Inglese
- Autori
- Barbara Grabiwoda, Bogdan Mroz
- Editore
- Cambridge University Press
- Pubblicato
- 2022
- Formato
- In brossura
- ISBN10
- 1009108441
- ISBN13
- 9781009108447
- Serie
- Tag
- Saggistica, Mappe e viaggi, Hobby, Viaggi
- Descrizione
- This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.