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Parametri
- 562pagine
- 20 ore di lettura
Maggiori informazioni sul libro
Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.
Pubblicazione
Acquisto del libro
Global Strategy, Mike Peng
- Lingua
- Pubblicato
- 2021
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- (In brossura)
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- Titolo
- Global Strategy
- Lingua
- Inglese
- Autori
- Mike Peng
- Editore
- Cengage Learning, Inc
- Pubblicato
- 2021
- Formato
- In brossura
- Pagine
- 562
- ISBN13
- 9780357512364
- Serie
- Valutazione
- 4,5 su 5
- Descrizione
- Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.