Dietrich Mateschitz: Wings for People and Ideas

Red Bull and Viktor Frankl’s search for meaning

Autori

• Die Gestalten Verlag

Parametri

• 220 pagine
• 8 ore di lettura

• Libri di testo
• Libri di testo universitari
• Scienze politiche & Politica
• Scienze sociali

Maggiori informazioni sul libro

From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.

Lingua: Inglese

Pubblicato: 2023