Sesame Street

Autori

• Helle Jensen

Parametri

• Arte / Cultura
• Film
• Hobby

Maggiori informazioni sul libro

Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.

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Lingua: Inglese

Pubblicato: 2023

(In brossura)