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A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.
Acquisto del libro
Seven Experiments That Could Change the World, Rupert Sheldrake
- Lingua
- Pubblicato
- 2002
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Rupert Sheldrake
- Pubblicato
- 2002
- Formato
- In brossura
- ISBN10
- 0892819898
- ISBN13
- 9780892819898
- Serie
- Titolo originale
- Seven experiments that could change the world
- Valutazione
- 3,7 su 5
- Descrizione
- A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.