Brand Love

Building Strong Consumer-Brand Connections

Autori

• Lydia Michael

Parametri

• 232 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the intersection of marketing and emotional engagement, this book highlights strategies for marketers to connect with customers on a deeper level. It emphasizes the importance of understanding consumer emotions to foster enduring relationships between brands and their audience. Through practical insights, it guides readers in crafting impactful marketing campaigns that resonate emotionally, ultimately enhancing brand loyalty and consumer satisfaction.

Lingua: Inglese

Pubblicato: 2023

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