Consumer behaviour in tourism

Autori

• John Swarbrooke
• Susan Horner

Parametri

• 428 pagine
• 15 ore di lettura

• Business & Management
• Commercio
• Saggistica
• Scienza e Matematica
• Scienze sociali

Maggiori informazioni sul libro

Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.

Lingua: Inglese

Pubblicato: 2008

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