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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
Acquisto del libro
Marketing Research: Methodological Foundations, Gilbert A. Churchill
- Lingua
- Pubblicato
- 1995
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- (Copertina rigida)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Gilbert A. Churchill
- Editore
- Dryden Press
- Pubblicato
- 1995
- Formato
- Copertina rigida
- ISBN10
- 0030983665
- ISBN13
- 9780030983665
- Serie
- Valutazione
- 5 su 5
- Descrizione
- Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.