Purposeful Brands

How Purpose and Sustainability Drive Brand Value and Positive Change

Autori

• Sandy Skees

Parametri

• 240 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia e affari
• Economia e affari

Maggiori informazioni sul libro

Focusing on the importance of an authentic brand purpose, this book guides readers on how to effectively communicate that purpose to bridge the say-do gap. It emphasizes strategies for fostering growth, driving innovation, and building customer loyalty by aligning brand actions with stated values. Through practical insights, it aims to help businesses establish a deeper connection with their audience, ultimately enhancing their market presence and impact.

Lingua: Inglese

Pubblicato: 2023

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