Upstream Marketing

Autori

• Tim Koelzer
• Kristin Kurth

Parametri

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing.

Lingua: Inglese

Pubblicato: 2021

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