What Your Customer Wants and Can't Tell You

Autori

• Melina Palmer

Parametri

• 224 pagine
• 8 ore di lettura

• Commercio e vendita
• Economia e affari
• Economia e affari
• Psicologia
• Saggistica

Maggiori informazioni sul libro

"This book explains the neuroscience of consumer behavior. Learn exactly why people buy - and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits."

Lingua: Inglese

Pubblicato: 2021

(In brossura)