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Parametri
- 387pagine
- 14 ore di lettura
Maggiori informazioni sul libro
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Acquisto del libro
Cultural Strategy, Douglas B. Holt, Douglas Cameron
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Cultural Strategy
- Sottotitolo
- Using innovative ideologies to build breakthrough brands
- Lingua
- Inglese
- Autori
- Douglas B. Holt, Douglas Cameron
- Editore
- Oxford University Press
- Pubblicato
- 2010
- Formato
- Copertina rigida
- Pagine
- 387
- ISBN10
- 019958740x
- ISBN13
- 9780199587407
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Cultura e Società, Design, Marketing & Vendite
- Valutazione
- 4,1 su 5
- Descrizione
- Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.