Buyology

How Everything We Believe about Why We Buy Is Wrong

Autori

• Martin Lindstrøm

Parametri

• Business & Management
• Commercio
• Saggistica
• Scienze sociali
• Temi psicologici

Maggiori informazioni sul libro

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

• Macchie

Lingua: Inglese

Pubblicato: 2008

(In brossura)

Condizioni del libro: Danneggiato

Prezzo: 15,84 €