Buyology. How Everything We Believe About Why We Buy Is Wrong

Autori

• Martin Lindstrøm

Parametri

• Economia e affari
• Psicologia
• Saggistica
• Scienza
• Scienze sociali

Maggiori informazioni sul libro

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

Lingua: Inglese

Pubblicato: 2008

(Copertina rigida)