The Art of Going Global

A Practical Guide to a Firm's International Growth

Autori

• Olga E. Annushkina
• Alberto Regazzo

Parametri

• Saggistica

Maggiori informazioni sul libro

"The Art of Going Global" offers decision-making tools for firms looking to internationalize. It emphasizes the importance of an international perspective in management and discusses challenges like selecting markets, adapting business models, and managing cultural differences. With case studies and practical toolkits, it’s suitable for practitioners and MBA students.

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Lingua: Inglese

Pubblicato: 2021