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The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.
Acquisto del libro
The Hero Trap, Thomas Kolster
- Lingua
- Pubblicato
- 2020
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- The Hero Trap
- Lingua
- Inglese
- Autori
- Thomas Kolster
- Editore
- Taylor & Francis Ltd
- Pubblicato
- 2020
- Formato
- In brossura
- Pagine
- 328
- ISBN10
- 0367242699
- ISBN13
- 9780367242695
- Serie
- Valutazione
- 4 su 5
- Descrizione
- The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.