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Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.
Acquisto del libro
Competition Demystified, Bruce C. N. Greenwald, Judd Kahn
- Lingua
- Pubblicato
- 2007
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Competition Demystified
- Lingua
- Inglese
- Autori
- Bruce C. N. Greenwald, Judd Kahn
- Editore
- Portfolio
- Pubblicato
- 2007
- Formato
- In brossura
- Pagine
- 416
- ISBN10
- 1591841801
- ISBN13
- 9781591841807
- Serie
- Valutazione
- 4,3 su 5
- Descrizione
- Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.