Mackenzie on Managing Communications

Autori

• Jude Mackenzie

Parametri

• Business & Management

Maggiori informazioni sul libro

A unique guide for anyone with responsibility for communications within an organization. It introduces the main disciplines - marketing, media management, branding, digital and so on - and sets out robust and flexible approaches to planning and delivery. Critically, it explores the motivations that shape the way communications professionals work.

Lingua: Inglese

Pubblicato: 2020

(In brossura)