Retail Therapy

Autori

• Mark Pilkington

Parametri

• 336 pagine
• 12 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Retail a!pocalypse now! -- A tale of two bankruptcies -- The great stores meltdown -- No longer a nation of shopkeepers -- Dark satanic malls -- My kingdom for a horse : the knock-on impact on branded suppliers -- The next big short? -- Killing more jobs than China -- A global problem -- The impact of public policy -- The causes of the crisis in retailing -- The classical retailing model -- The rise of e-commerce -- The broader impact of the technological revolution -- The generational revolution -- The death of brands -- Passing peak consumption -- Conquering the final mile -- The dawn of a virtual world -- This is your fridge talking -- Algorithm-n-blues -- Veni, vidi, 3D -- See you later, incubator -- Direct is best -- Retail derailed -- Bankers away! -- Can the last one out switch off the lights? -- How to save retail -- The importance of simplicity -- Go with the flow -- Cannibalise, cannibalise, cannibalise! -- Lean and mean -- Brand theatre -- The third space -- Re-tech -- Becoming the conversation -- The price is right -- Inclusive is the new exclusive -- Virtuous reality -- The hacker way -- Reinventing shared shopping spaces -- Advice to governments -- Summary : the new rules for survival

Lingua: Inglese

Pubblicato: 2019

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