Parametri
- 226pagine
- 8 ore di lettura
Maggiori informazioni sul libro
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Acquisto del libro
Guerrilla Marketing, Jay Conrad Levinson
- Lingua
- Pubblicato
- 1988
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Guerrilla Marketing
- Lingua
- Inglese
- Autori
- Jay Conrad Levinson
- Editore
- Houghton Mifflin Company
- Pubblicato
- 1988
- Formato
- In brossura
- Pagine
- 226
- ISBN10
- 0395383145
- ISBN13
- 9780395383148
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Marketing & Vendite, Marketing e PR, Imprenditoria, Denaro
- Prima pubblicazione
- 1994
- Titolo originale
- Guerilla Marketing
- Valutazione
- 3,95 su 5
- Descrizione
- When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.