The Fall of Advertising and the Rise of PR

Autori

• Al Ries

Parametri

• 320 pagine
• 12 ore di lettura

• Commercio e vendita
• Comunicazione
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity

Lingua: Inglese

Pubblicato: 2002

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