Social Media in Emergent Brazil

Autori

• Juliano Spyer

Serie

• Perché postiamo

Parametri

• Economia e affari
• Libri di testo
• Libri di testo universitari

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Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp

Lingua: Inglese

Pubblicato: 2017

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