Alignment : using the balanced scorecard to create corporate synergies

Autori

• Robert S. Kaplan
• David P. Norton

Parametri

• Economia e affari

Maggiori informazioni sul libro

The creators of the Balanced Scorecard apply their proven approach to corporate level strategy and offer a framework for aligning all of a company's individual business units with the organizations' overall strategy to ensure optimal business performance.

Per saperne di più

Lingua: Inglese

Pubblicato: 2006