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"The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to an international scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical examples to great effect." "While building on the strengths of the first edition, Global Strategic Management now features new material on the rise of the Asian economies, the global strategies of SMEs, cross-national communication and negotiation, knowledge and innovation transfer and the impact of new technologies and the Internet." "This text is ideal for MBA students taking core modules in Global Strategic Management, MSc students studying for degrees in International Strategic Management and undergraduate business students studying Strategy."--Jacket
Acquisto del libro
Global Strategic Management, Philippe Lasserre
- Lingua
- Pubblicato
- 2007
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- (In brossura)
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