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A brand must be recognizable and differentiated to build customer loyalty, whether through an interactive website or a business card. This essential resource outlines brand identity fundamentals and a dynamic process for brand success. It covers everything from competitor research to translating a CEO's vision into a cohesive brand identity program, presented in a clear five-phase development process: research and analysis, brand and identity strategy, brand identity design, brand identity applications, and managing brand assets. The book includes twenty-two case studies that demonstrate the brand identity process across various sectors, showcasing diverse challenges and methodologies from a select group of branding and design firms. It encompasses the history of identity design and the latest online brand identity standards, along with practical resources for project management, decision-making, and creating brand briefs. The author specializes in brand identity, helping organizations communicate their vision effectively to enhance success. This comprehensive guide is organized for easy reference and serves as a toolkit for design professionals, students, and managers, illustrating the link between effective brand identity and successful brand management through notable case studies from companies like Amazon, FedEx, and Harley Davidson.
Acquisto del libro
Designing Brand Identity, Alina Wheeler
- Lingua
- Pubblicato
- 2003
- Rilegatura
- (Copertina rigida)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Designing Brand Identity
- Sottotitolo
- A Complete Guide to Creating, Building, and Maintaining Strong Brands
- Lingua
- Inglese
- Autori
- Alina Wheeler
- Editore
- Wiley
- Pubblicato
- 2003
- Formato
- Copertina rigida
- Pagine
- 240
- ISBN10
- 0471213268
- ISBN13
- 9780471213260
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Auto-aiuto, Manuali e guide, Arte, Design, Marketing & Vendite, Imprenditoria
- Valutazione
- 4,15 su 5
- Descrizione
- A brand must be recognizable and differentiated to build customer loyalty, whether through an interactive website or a business card. This essential resource outlines brand identity fundamentals and a dynamic process for brand success. It covers everything from competitor research to translating a CEO's vision into a cohesive brand identity program, presented in a clear five-phase development process: research and analysis, brand and identity strategy, brand identity design, brand identity applications, and managing brand assets. The book includes twenty-two case studies that demonstrate the brand identity process across various sectors, showcasing diverse challenges and methodologies from a select group of branding and design firms. It encompasses the history of identity design and the latest online brand identity standards, along with practical resources for project management, decision-making, and creating brand briefs. The author specializes in brand identity, helping organizations communicate their vision effectively to enhance success. This comprehensive guide is organized for easy reference and serves as a toolkit for design professionals, students, and managers, illustrating the link between effective brand identity and successful brand management through notable case studies from companies like Amazon, FedEx, and Harley Davidson.