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Gastrophysics: The New Science of Eating

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Why do we prefer to drink tomato juice on flights? Why do we eat less when food is served on red plates? Does the crunch really change the taste of crisps? In Gastrophysicspioneering researcher Professor Charles Spence explores the extraordinary, mind-bending science of food. Whether it's uncovering the importance of smell, sight, touch and sound to taste or why cutlery, company and background noise change our experience of eating, he shows us how neuroscience, psychology and design are changing not only what we put on our plates but also how we experience it.

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Gastrophysics: The New Science of Eating, Charles Spence

Lingua
Pubblicato
2018
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Lingua
Inglese
Pubblicato
2018
Formato
In brossura
Pagine
336
ISBN10
0241977746
ISBN13
9780241977743
Serie
Valutazione
3,8 su 5
Descrizione
Why do we prefer to drink tomato juice on flights? Why do we eat less when food is served on red plates? Does the crunch really change the taste of crisps? In Gastrophysicspioneering researcher Professor Charles Spence explores the extraordinary, mind-bending science of food. Whether it's uncovering the importance of smell, sight, touch and sound to taste or why cutlery, company and background noise change our experience of eating, he shows us how neuroscience, psychology and design are changing not only what we put on our plates but also how we experience it.