Advertising and Promotion

Autori

• George Edward Belch
• Michael Belch

Parametri

• 838 pagine
• 30 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.

Lingua: Inglese

Pubblicato: 2009

(In brossura)