Absolut book : the absolut vodka advertising story

Autori

• Richard W. Lewis

Parametri

• 274 pagine
• 10 ore di lettura

• Arte
• Arte / Cultura
• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

"Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket

Lingua: Inglese

Pubblicato: 1996

(In brossura)