Research methods for business : a skill-building approach

Autori

• Uma Sekaran

Parametri

• 464 pagine
• 17 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Lingua: Inglese

Pubblicato: 2003

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