Promotional Strategy. Managing the Marketing Communications Process

Autori

• James F. Engel
• Thomas C. Kinnear
• Martin R. Warshaw

Parametri

• Business & Management
• Commercio
• Marketing & Vendite
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

Lingua: Inglese

(Copertina rigida)