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Parametri
- 700pagine
- 25 ore di lettura
Maggiori informazioni sul libro
This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.
Acquisto del libro
Contemporary Advertising, William F. Arens
- Lingua
- Pubblicato
- product-detail.submit-box.info.binding
- (Copertina rigida)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Contemporary Advertising
- Lingua
- Inglese
- Autori
- William F. Arens
- Formato
- Copertina rigida
- Pagine
- 700
- ISBN10
- 0256182574
- ISBN13
- 9780256182576
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Marketing & Vendite, Università
- Valutazione
- 4,35 su 5
- Descrizione
- This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.