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A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
Acquisto del libro
Inside Coca-Cola, Neville Isdell
- Lingua
- Pubblicato
- 2011
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- (In brossura)
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- Titolo
- Inside Coca-Cola
- Lingua
- Inglese
- Autori
- Neville Isdell
- Editore
- Macmillan US
- Pubblicato
- 2011
- Formato
- In brossura
- Pagine
- 288
- ISBN10
- 1250004985
- ISBN13
- 9781250004987
- Serie
- Valutazione
- 3,65 su 5
- Descrizione
- A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.