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The amazing true story behind the siege of America's favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King , the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.
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Dethroning the King, Julie MacIntosh
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (Copertina rigida)
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- Titolo
- Dethroning the King
- Sottotitolo
- The Hostile Takeover of Anheuser-Busch, an American Icon
- Lingua
- Inglese
- Autori
- Julie MacIntosh
- Editore
- Wiley
- Pubblicato
- 2010
- Formato
- Copertina rigida
- ISBN10
- 0470592702
- ISBN13
- 9780470592700
- Serie
- Valutazione
- 3,95 su 5
- Descrizione
- The amazing true story behind the siege of America's favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King , the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.