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Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.
Acquisto del libro
Marketing management and strategy, Peter Doyle
- Lingua
- Pubblicato
- 1994
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- (In brossura)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Peter Doyle
- Editore
- Prentice Hall
- Pubblicato
- 1994
- Formato
- In brossura
- Pagine
- 410
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Serie
- Valutazione
- 3,3 su 5
- Descrizione
- Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.