A Preface to Marketing Management

Autori

• J. Paul Peter
• James H. Donnelly

Parametri

• Business & Management
• Commercio
• Libri di testo
• Marketing & Vendite

Maggiori informazioni sul libro

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

Lingua: Inglese

Pubblicato: 1997