A preface to marketing management

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352pagine
13 ore di lettura

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Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

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A preface to marketing management, J. Paul Peter, James H. Donnelly

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Pubblicato: 1994
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Titolo: A preface to marketing management
Lingua: Inglese
Autori: J. Paul Peter, James H. Donnelly
Editore: Irwin
Pubblicato: 1994
Formato: In brossura
Pagine: 352
ISBN10: 0256122512
ISBN13: 9780256122510
Serie
Tag: Saggistica, Libri di testo, Commercio, Business & Management, Marketing & Vendite
Descrizione: Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.