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Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.
Acquisto del libro
Changing the Game, Jim Host
- Lingua
- Pubblicato
- 2020
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Changing the Game
- Sottotitolo
- My Career in Collegiate Sports Marketing
- Lingua
- Inglese
- Autori
- Jim Host
- Pubblicato
- 2020
- Formato
- Copertina rigida
- Pagine
- 296
- ISBN13
- 9780813179551
- Serie
- Tag
- Saggistica, Mappe e viaggi, Hobby, Viaggi
- Valutazione
- 4,55 su 5
- Descrizione
- Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.