Essentials of strategic management

Autori

• J. David Hunger
• Thomas L. Wheelen

Parametri

• 208 pagine
• 8 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite

Maggiori informazioni sul libro

For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.

Lingua: Inglese

Pubblicato: 2007

(In brossura)