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The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
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Beyond Disruption. Changing the Rules in the Marketplace, Jean-Marie Dru
- Lingua
- Pubblicato
- 2002
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 1,53 €
Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Jean-Marie Dru
- Editore
- John Wiley & Sons
- Pubblicato
- 2002
- Formato
- Copertina rigida
- Pagine
- 304
- ISBN10
- 0471218995
- ISBN13
- 9780471218999
- Serie
- Valutazione
- 3,45 su 5
- Descrizione
- The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.