Cluetrain Manifesto

The End of Business as Usual

Autori

• Rick Levine
• Christopher Locke
• Doc Searls
• David Weinberger

Parametri

• 188 pagine
• 7 ore di lettura

• Business & Management
• Commercio
• Computer & Internet
• Saggistica
• Tecnologia & Ingegneria

Maggiori informazioni sul libro

Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.

Lingua: Inglese

Pubblicato: 2000

(In brossura)