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A pioneering neuroscientist reveals how brain science can transform our understanding of leadership, team-building, decision-making, and innovation. Leadership is often seen as an innate ability, but the good news is that these skills can be developed. The author, director of the Wharton Neuroscience Initiative, draws on over two decades of research in neuroscience, psychology, and marketing to show how insights from brain science can address key leadership challenges. The book explores why different managers make varying decisions with the same information, why some companies forge strong emotional connections with customers while others struggle, and how historic sports events offer lessons in team-building. It also examines why even visionary leaders can make poor decisions and how to avoid such pitfalls. This engaging guide provides actionable insights for enhancing leadership in a rapidly changing world. Readers will learn how to foster teamwork, adjust communication for better understanding, and stimulate creativity and innovation among team members. With practical strategies grounded in neuroscience, this book equips leaders to navigate the complexities of modern business effectively.
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The Leader's Brain, Michael E. Platt
- Lingua
- Pubblicato
- 2020
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